The Purposeful Leader

Inspiration, belief, and implementable techniques
for transforming your purpose, productivity + leadership capacity.

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Goals: Today

Leadership, Motivation, Productivity

You have a goal. You’re all in. 100%. Certain.

When the rubber meets the road . . . things change + shift, you re-negotiate deadlines, change the plan . . .

We’ve all felt the sting of an unmet goal that we were excited to achieve.

And one reason this happens is because of something I call goal fantasy.

Goal fantasy is thinking about an end result (or goal) only at its macro level, without checking in with yourself about it’s smaller (but necessary) steps or parts.

For example, if you want $100K in sales in 2020, it’s not enough to be certain that $100K in 12 months is possible. Do you feel equally certain about $8,500/month? What about $2,000 every week? $385/day? $385 today?

Or if you’re committed to changing your eating habits, what precisely does that look like on a daily basis? On workdays? When you’re at a restaurant? Does it apply to the two weeks leading up to Halloween? To birthday dinners? Weekends?

This is such an important concept because the way we actually achieve goals is on the micro — not macro — level. We achieve $100K in sales by building the skill of making $385 today, by doing the work to become a person who does that no matter what.

If we can change the micro, the macro just follows.

Very often, when we identify the action steps associated with a goal, we do it from the big goal itself, without breaking it down into its smaller increments. But our action plans should actually come from the components — not from the big goal.

  • What will you do by when?
  • Break your goal down into smaller and smaller components.
  • Once it’s broken down, make a plan based on the smallest increment: how, precisely, will you go about making $385 today?*
  • Execute your plan.
  • Evaluate your execution (what worked, what didn’t work, what will you do differently tomorrow).
  • Repeat.

Depending on your goal, you might fail. Once, multiple times, for a whole month.

But the compound effect of repeatedly executing on a single day is going to be tremendous.

After a month, even if you don’t meet that goal every day, you will have moved the dial on the person you are.

Not just the progress you’ve made toward your goal.

Maybe you’ll be a person who knows how to make $300/day no matter what. That’s a pretty huge step — most of the way toward your goal.

Achievement is in the micro — but our brain likes the macro because it doesn’t require the same amount of detail + because it’s in the future (and doesn’t need solving or action right this minute).

To blow your past goal achievement out of the water, change your strategy to smaller increments.


*This is the place where a lot of people find that their belief “breaks.” It’s perfectly normal, and it’s actually great news if that happens. Because it means you’ve uncovered an obstacle to achieving your goal that would have gone undiscovered. If your daily (or weekly, or whatever) increment makes your brain give you a big pile of “I have no idea” try one or both of the following:

  • What if you did know? You don’t need to hold yourself to anything. Only you will hear or see the ideas you come up with. But truly, what if you did know exactly what to do to achieve your daily goal? Just brainstorm. I guarantee you’ll have actionable items on that list.
  • Imagine you’ve already achieved your goal. You’re at the end of your timeline and it’s done. Really go there. Close your eyes if you need to. Be in that person’s head for a minute. Now ask yourself, “how did I do it?” Again, you’re going to come up with some gold. Pay attention to it.

Imagine knowing that every time you set a goal, it was as good as done. Seriously — imagine it. What would it feel like to be a person who ate goals for breakfast? And what would your life look like? You’ve got everything you need to make that happen. Schedule a consultation call, and let’s get started.